About us

Redbook monitors, analyzes and explains trends in retail sales and the consumer economy. This independent trend-watcher is one of the oldest, having been in business since 1964. The Johnson Redbook Index, its weekly proprietary retail sales index, has become one of the most watched private indicators on Wall Street. The Index provides advance warning of changes in consumer spending that in turn affect the business cycle, sector rotation, inflation and interest rates. Redbook also performs statistical trend analysis on other important retail sales series, like retailer same-store data, on which it has one of the largest proprietary databases available. And it closely monitors the consumer economy for the fundamentals that drive demand -- Consumer Indicators reviews over 150 consumer indicators each month to identify key short- to medium-term trends for retail investors and other consumer watchers.

The Johnson Redbook Index is a proprietary indicator of growth in retail sales, and provides advanced estimates of trends in retail sales ahead of official releases and company reports in an easy-to-read four-page report. The weekly indicator is made public every Tuesday morning, with clients receiving notice via conference call, e-mail or fax prior to public release.

The Johnson Redbook Retail Sales Monthly is a comprehensive report of same-store sales data reported monthly by general merchandise and apparel retailers.  Analysis is given on current month sales, year-on-year, quarterly and annual sales, historical sales data and company rankings. Retailers are tracked across categories: Apparel Specialty, Books, Toy & Hobby, Department, Discount, Footwear, Furniture, Drug, Home Improvement, Home Furnishings, Electronic, Jewelry, Sporting Goods, and Miscellaneous. The Johnson Redbook Same-store Sales Index (SSI), an index of year-on-year same-store sales growth is reported in each edition.

 The Johnson Redbook Consumer Indicators is an in-depth analysis of the consumer / retail economy. This monthly research report focuses on consumer spending, personal income, and other indicators, as well as employment, housing, inventories, and more.